Core Creative

Check out our top takeaways from #HMPS25 — AI optimism, value-based care, brand differentiation and more!

The best ideas don’t come from strategy or creativity. They bring together both, and work in sync from the beginning. This is what we mean by “purposeful ideas.” When your marketing is powered by purposeful ideas, it doesn’t just turn heads — it drives real impact, helping your brand and business stay better connected with your audience, more resilient in the attention economy and rooted in your true vision. Read how we make work that really works: https://lnkd.in/gXskkwkW #CreativeStrategy #StrategicThinking #MarketingStrategy #BrandStrategy #AttentionEconomy

A heart condition diagnosis can “strike fear into the heart” — but with compassionate, expert care, patients can begin to see a path forward more clearly. This human insight inspired See Your Possibilities — a cardiovascular service line campaign for TriHealth that replaces fear with reassurance, ensuring patients feel seen, heard and supported. Through powerful storytelling, we invited the community to discover TriHealth’s cardiovascular expertise, advanced treatments — and the fulfilling life waiting on the other side. Read the full campaign success story: https://hubs.li/Q03llSkH0

We had a blast at #HMPS25 day 1 in Orlando. If you are here, stop by booth 20 and say hi!

We’re proud to share that Core Creative has earned a Silver Well Workplace Award from the Wellness Council of Wisconsin (WCWI). Wellness has been a cornerstone of our culture for more than 30 years. We believe creating impactful work starts with nurturing the people behind it — and we’re honored to be recognized for the lasting role wellness plays in our workplace. https://lnkd.in/gHZMDhjR

Great brands don’t just tell powerful stories — they live them. As a healthcare marketer, you play a vital role in connecting what your brand says with what your people experience every day. Use our free self-assessment to see if your internal culture matches your brand promise: https://lnkd.in/gcGMS3sR We’ll be at Booth 20 at #HMPS25. Bring your results and let’s talk about aligning your culture with your brand promise in a way that sticks — and sets you apart. #healthcare #healthcareinnovation #brandstrategy #culture #branding

Just published — an inside look at how we brought TriHealth’s brand to life. We’re excited to share that our branding work with TriHealth is featured in this month’s Spotlight in Strategic Health Care Marketing, which offers strategic and creative insights from some of the nation’s leading hospitals and health systems. Through our partnership with our friends at TriHealth, we built an insights-driven brand campaign that goes beyond just awareness — it reflects the heart of their mission and connects meaningfully with the communities they serve. TriHealth’s “Be seen. Be heard. Be healed.” campaign truly brings their purpose to the forefront — emphasizing not only compassionate care, but a commitment to population health and advancing health equity across the region. Read the full feature: https://lnkd.in/eHerj8BY Special thanks to Rob Whitehouse, Corinne Grandle, Kathryn Sturm and the rest of the TriHealth team for your collaboration and partnership! #populationhealth #brandstrategy #valuebasedcare

The most powerful transformation in healthcare doesn’t start with technology or financial models. It starts with 𝐩𝐞𝐨𝐩𝐥𝐞. For health systems shifting to value-based care, culture is the foundation that makes real change possible. When your workforce is aligned, engaged, and connected to a shared purpose, strategy turns into action — and impact. The organizations leading the way understand this: your brand promise only matters if your people believe in it enough to live it every day. Better outcomes, better experiences, better performance — it all starts within. If you’re heading to #HMPS25, stop by Booth 20. Let’s talk culture, brand, and how to make waves in healthcare marketing. #healthcare #healthcareinnovation #populationhealth #brandstrategy #valuebasedcare

Your organization’s unique model can be your marketing strength. When it comes to branding, the most effective strategies reflect your mission, your care model, and what matters most to your patients and community. If you’re heading to #HMPS25, don't forget to visit Sue and our team at Booth 20. We’d love to hear more about your population health approach — and discuss how we can help set your brand apart.