Racer’s Oil – Amsoil Dealer

Business Information

Summary

An independent AMSOIL dealer in Wisconsin (Appleton, Green Bay, Oshkosh, New London). AMSOIL products including: Synthetic motor oil, synthetic lubricants, Diesel Oils, Motorcycle Oils, Powersports Oils, and Gear Lubes.

More About This Business

We are an independent AMSOIL dealer located in Wisconsin (Appleton, Green Bay, Oshkosh, New London) that offers a large selection of AMSOIL oils, lubes and filters. Whether you're a car owner looking for premium synthetic motor oil, a race car driver looking for better performance, the owner of a Harley Davidson looking for oil designed specifically for a Harley, a business owner looking to add a successful product line to your shelves or a fleet owner looking to cut your operating expenses, you have come to the right place.

Since the introduction of AMSOIL synthetic motor oil in 1972, AMSOIL has gone on to develop the most complete line of synthetic lubricants and automotive products in the world. The history of AMSOIL product innovations is a checklist of industry firsts. AMSOIL "firsts" in motor oil, two-cycle oil, gear lube, grease, air filter and oil filter technology are proof-positive of the AMSOIL commitment to innovation.

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Mobil Corporation is touting its new Mobil 1 Tri-Synthetic motor oil as the latest in synthetic engine oil technology.
AMSOIL's response: "Been there. Done that."

In a press release dated April 14, 1999, Mobil Corporation announced its upgrade of Mobil 1 synthetic motor oil to Mobil 1 tri-Synthetic Formula. The press release states:, "New Mobil 1 Tri-Synthetic Formula combines three highly advanced synthetic polymers with an innovative anti-wear additive package developed by Mobil engineers and chemists."

AMSOIL Technical Services Manager Byron Selbrede is not overwhelmingly impressed. "It is not earth shattering news,", said Selbrede. "It sounds like things we have been doing for years." Selbrede says based on the press release, the new Mobil 1 Tri-Synthetic Formula offers nothing more than AMSOIL synthetic lubricants do, and quite a bit less. "We've moved beyond the multiple base stock technology. They're still playing catch-up with us."

The fact that Mobil is trying to catch-up is a good indication that the market is swinging in favor of AMSOIL synthetic motor oils. Market research must have convinced Mobil that qualities like cold morning start-ups and protection in hot highway stop and go driving benefits built into AMSOIL motor oils for many years- are what today's consumers want.

There's a statement in the press release which offers a good indication of AMSOIL's technological lead. It refers to Mobil 1's upgrade in 1992. "The press release states that Mobil Corporation upgraded the Mobil 1 formulation in 1992 to incorporate synthetic jet engine technology," said Selbrede. "AMSOIL started out with jet engine oil technology from the beginning in 1972." For those doing the math, that's a 20 year lead.